Some cool diamond necklaces as reference

Sometimes I like to look at some top brand jewelery and compare them to what I am making, recently I really like what David Yurman makes.


I have been a fan of David Yurman jewelery for quite some time, I like their box chain designs and most of the necklaces are very cool. They specialize in dog tag like chains tags and they make it very simple looking but yea anyway if you have time you should check out their site to see what I am talking about.

Lately I have been experiencing a bit of a slump, and feeling less inspired and my productivity has gone down. In these times, I need to draw inspiration from other sources to re-kindle the flame of passion once again, to reignite the flame, too many bad habits are destroying my productivity and I’m getting less stuff done everyday.

This cycle has to stop and I’m determined to make it stop at all costs neccessary so as an source of inspiration I’ve been looking at what inspired in jewel making in the process, great artists and jewelers such as David Yurman.

And someone I look up to and the brand I really respect, sometimes it helps to buy some of these jewelery and actually touch and feel them, feel the weight of them and look at the light reflect off of the beautiful chrome and diamonds and actually holding it in your hands is powerful, because your fingers are sensing all the minute detailing that goes into all of these jewelery, whether its a clean, smooth finish or textured finish, it is nonetheless carefully created to produce a certain feel to the end user.

I am just as impressed at the clean design ones as I am with the rough ones, because its easy to get carried away with designs but its the clean designs that you need to nail and it becomes much more difficult because you have much less room to play with, but you need to show off the elegance of the clean design to convince the buyer that sometimes less is more.

This is sort of the creative challenge I am facing these days, to create jewelery that is simple and elegant, not full of designs. And by looking at David Yurman’s successful clean and simple dog chain necklaces, I am inspired once again.


New business opportunity from referrals


We all know one of the most powerful ways to build your business in any market is to have superior product because having a great product will get you word of mouth referrals, and there is nothing more powerful than that. Case in point, recently I did a beautiful Diamond bracelet for a client in Ann Arbor. The limo company that I coordinated the event with was so impressed by the fine craftsmanship of the bracelet that he referred me to his other office in West Bloomfield and told me that’s where I ought to be finding clients because that’s where the money is at.

And he is right. He told me his limousine office in Bloomfield Hills books about 1.5 times more in wedding bookings because its just different demographics there. And I have drove past Bloomfield Hills and I must say there are some big houses of there.

He does a lot of bookings so he talked about a referral program where if I pay him a certain commission amount he will refer me wedding clients, which I’m totally cool with, yes I am totally down for more business. Especially in the personal jeweler business, sometimes the clients are hard to come by and the ticket item is big where there is enough margins to spare him his commission. Also I could use more work and wedding clients are great. They are a pleasure to work with and I love being part of special memories, this goes with Anniversaries, birthday gifts, mothers day to fathers day. A jewelry present will signify much on any occasion.

When you order through a customer jeweler and I load up your jewelry with many diamonds you will impress anybody you gift it to and it will create a special memory that day that I can almost guarantee you.

See not too many things in life express value in physical reality as concrete as diamonds, they are the icons of success and wealth, at the end of the day it is just a  really shiny rock, but because there is so much cultural anchor attached to it, it becomes something much much more than just solidified carbon rock. It becomes an emotional anchor that moves people… emotionally.


It is a communication tool as much as a shiny rock that costs a lot of money. You will be able to communicate to your significant other just how much you love and care for them, and this is the emotional anchor that brings tears to the iris.

Through my ears of creating beautiful diamond jewelries I have seen many tears in the clients eyes, which also almost brings me to tears. There is something powerful about a diamond that is encased in black velvet, when it shines it is like the light of hope and love emanating back at you. You are seeing one of nature’s most beautiful creations gifted by a friend or lover that cares very much about you. In that instant, you feel your self worth, value, love and connection all at the same time.

Strangers can become lovers, and lovers can ascend in that moment into union.


They say diamonds are forever, well I would like to add on that its the memory that becomes embedded into our subconscious that becomes forever. It’s the strong emotions you feel around this stone that’s priceless and eternity. It is the momentary connection you feel with your significant other that gives you glimpse into eternity.

That love you can access anytime but it is difficult with all of the bombardment of distractions you feel in this world. I am passionate about true love and love is what I am here for. And love is where I will be returning. And this is why I chose this profession to become a Jeweler. Not to become one of those hip-hop jewelers that use this stone to signify power and status, which is great to. But my work is about symbolizing true love in this stone and capturing those timeless moments.

& If I can bridge that precious love from one person to another in that instant when they gift my custom made Diamond jewelery, I have done my job.

This is why I would like to get more wedding clients and referrals for anniversary or valentines. My diamonds and craftsmanship is world class, you will definitely not regret choosing me as your custom jeweler in Michigan.

If you need custom diamond jewellery in Michigan,

Contact me at:


Great Ann Arbor Wedding and found some cool restaurants too

The classy all white wedding in Ann Arbor, MI was a success. I made the fanciest jewelery to date, with all 15 K white Diamonds that is of one of the highest grade, this thing shimmered from miles away. The total job took me 1 week of nonstop designing and crafting but it was totally worth it to see the big smile on Tom’s face (the husband), I have been a jeweler for nearly 15 years and I must say there is nothing more rewarding then see the amazed look on clients faces especially if this was for a very special event like a wedding.


In a way I have always been about romance, I loved romantic movies ever since I was little, I loved romantic movies and would fantasize about the a romantic scene with imaginary girl friend.

One of my role model is James Franco well because when I was younger I really liked James Dean, and James Franco looks like him. I would like to model my life the way he lives, just very carefree and not conforming to social norms.

Anyway as a jeweler I want to provide the best for my clients, especially when it comes to my wedding clients because they have big budgets and at the wedding my work will be introduced to others so it is a huge marketing opportunity.

Anyway the wedding from what I heard was fantastic and the new couple called me to tell me how much the bracelet fit their vision and was very close to what their mother used to wear.

I was in Ann Arbor to present the final bracelet and talk to the business owner by properly setting it inside the limo so that the couple will find it as surprise after the vow is made and on their way back to the new home. Me and limo owner worked out the perfect spot to place the shimmering Diamond bracelet so it catches the eye of couple perfectly.

That whole process was very fun to do, and I got a sneak peak at the wedding limousine as well. A very nice vehicle and I will definitely be calling them up whenever I need limo service in Ann Arbor.

Anyway before I drove home back east, I stopped by a Korea BBQ restaurant in Ann Arbor called Seoul Garden. I’ve been to several Korean restaurant in Michigan but this place was absolutely fantastic:

3125 Boardwalk Dr, Ann Arbor, MI 48108
(734) 997-2120

I give them two thumbs up big time. If you would like more pictures of the custom jewelery I made for the couple and is interested in diamond bracelets, contact me at:

Great Wedding in Ann Arbor Michigan, Custom Bracelet Requested


As a custom Jeweler, I get called all the time to make special jewelery for weddings and anniversaries. Recently I was called in by a newly wed that will be getting married next month in Ann Arbor, MI and they asked me to design for them the Tiara and memorable Diamond Bracelets.

Well I service all of Michigan so this was not a problem for me, I asked for the spec required and I went to work. I also like to ask for the reason for the Jewelry that I make because it affects how I design them.

After all the Bride already had a nice diamond ring on her hands, so I needed to really get clear on the purpose behind the bracelets. Well you can never know the reason behind these things until you ask.

Apparently the Bride’s mother past away not too long ago, and this diamond bracelet was what the mother always fashioned for special occasions going back all the way to childhood. The one she wore went down with her in the coffin and they wanted something to remember her by. A story the way she explained it with a smile that tried to hide her sadness almost brought tears to my eyes. There is a whole different mindset now involved with making this bracelet and I am honored to be chosen as Michigan’s top jeweler to take on such a work.

Their plan was to have the bracelet installed into the Limousine after the bow and on the ride home back. Because I have lived in Ann Arbor for several years and I do a lot of weddings, they asked me for recommendation for limo service in Ann Arbor as well and although I’ve tried Select Limos in the past, these days I found a new company whom I always refer my clients to they have the most premiere line up of limos and party bus I have seen in Michigan and I can refer my clients to them with full confidence.

So going back to the Bracelet Project, here is some sample pictures I’ve referenced so far. Very similar to what I have made in the past, but from the sounds of it they have pretty big budget, so these will be loaded with quality Diamonds.

Example #1


Example #2diamondbracelete2

Example #3diamondbracelete3Because they did not have pictures of the mom’s bracelet, I had to bring up several pictures till we found the perfect one that most resembled her bracelet.

As Michigan’s most trusted Jeweler my standards are high. I will begin my creations exactly how my client wants it and then I will out perform the examples and make them something better than what they expected.

So the bracelet I will be making will be better than Example #2 and it will surely blow the couples away. I have already spoken to the Ann Arbor Limo Services owner and decided the perfect place to put the bracelet as a nice surprise when they are running high on positive emotions of just getting married and seeing this shimmering bracelet after they enter the limo will surely create a memory worth a lifetime.

-Custom Jewelry by Design